We'll help you create the perfect ring

Simple, guided, and personal — no jewelry experience needed.

A Modern Approach to Timeless Craftsmanship

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Custom Engravings

Add initials, anniversary dates, or personal symbols to make your ring one-of-a-kind.

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Fair & Honest Pricing

Our efficient, in-house model eliminates unnecessary markups while keeping quality exceptional.

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Transparent Process

No sales pressure, no upselling — just clarity and craftsmanship from consultation to completion.

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Sustainably Made

We use lab-grown diamonds and recycled metals crafted in our family atelier, powered by renewable energy.

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In-House Craftsmanship

Over 40 years of expertise — every piece is designed, set, and polished by our master jewelers.

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Designed for Meaning

Your ring is more than jewelry — it’s a reflection of your story, built to last for generations.

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Customer Reviews

Alan was incredibly professional and responsive. Would recommend anyone interested in purchasing any Jewelry to do business with Alan. Not only is the customer service fantastic but the product and knowledge is there to match.

- Raul

I really loved the ring — it was exactly what I was looking for! Mr. Alan helped me through the whole process and offered different options without any pressure. I chose the one I liked, and he kindly resized the ring for me at no extra charge.Excellent service and a great jewelry store overall.Highly recommend checking them out!

- Naim

Great communication! Very responsive. Product was as described, the ring was beautiful, came with paperwork and the process went smoothly!

- Eric

I had the most amazing experience dealing with Alan. He recreated my engagement ring as a lab grown ring and it turned out perfect. It looks just like my natural diamond ring.

- Kymberly

Great communication. Very punctual. The item is superb.

- Ailene

Thanks for an easy and pleasant transaction. Alan was super flexible with my busy schedule. The ring is lovely and for sure I’ll do business with him in the near future! Highly recommended!!!

- Angelo

Amazing service! Gave me options to pick up or have it sent. Worked with whatever was best for me. Someone you can trust and rely on quality. Thank you!

- Patryk

My experience with Alan was amazing! I was looking ring upgrade for my wife and a marquise cut diamond caught my eye! Alan was very quick to message me back and provided additional information on the ring. He was able to resize the ring for me within one day. My wife loves her new ring and we’re both super happy with the quality of customer service Alan provided.

- Felix

Creating Responsibly

We use recycled gold, lab-grown diamonds powered by renewable energy, and SCS Global-certified materials.

We aim to create something meaningful for you, crafted with care for the world around us.

About Us →

Frequently Asked Questions

Do you have a physical storefront?

We mainly sell online but we allow customers to look and try on rings at our San Francisco location.

543 Grant Ave, San Francisco, CA, 94108

Do you offer a warranty or guarantee?

Yes we offer a 3 year craftsmanship warranty on all rings. We'll repair it if anything happens.

What makes us different?

By cutting out the middleman and operating with low overhead costs, we can pass the savings directly to you. This allows us to offer high-quality, custom-designed rings at competitive prices.

How does the custom ring process work?

We follow a simple four-step process:

Step 1 – Share Your Vision: You send us a photo, idea, or description.

Step 2 – Design + Quote: We create a design and send you a quote.

Step 3 – CAD Approval: You’ll review a 3D model before we move forward.

Step 4 – Final Creation: Once approved, we handcraft your ring and get it ready for delivery.

Are your diamonds real? What’s the difference with lab-grown?

Yes, lab-grown diamonds are 100% real diamonds—just made with science instead of mining. They have the same sparkle, strength, and structure, but they’re more ethical and more affordable.

Do you offer payment plans?

Yes! You easily split up your payments with Affirm. Ask us about the process.